New Holland Agriculture is one participant of Expo 2015 taking the opportunity to show how a world leader of agricultural mechanisation interprets the present and prepares for the future of farming. A future that is meant to be sustainable and fair, in which the production of quality food, clean energy and high revenues are part of a single virtuous circle based on the use of renewable resources, respect for the land and the environment, and the elimination of wastage.
The original New Holland Machine Company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Sperry Corporation in the 1970s, then by Ford Motor Company in 1986, and then by Fiat in 1991, becoming a full line producer. Since 1999, New Holland is a brand of CNH Global (NYSE: CNH), which is majority-owned by Fiat Industrial. – WIKIPEDIA
The concept of the Sustainable Farm Pavilion is inspired by the Energy Independent Farm project based on energy self-sufficient farms and free from the constraints of fossil fuels, farmers can “grow” their own sources of bioenergy.
New Holland Agriculture’s commitment to sustainable efficient farming has been interpreted for Expo 2015 through an attractive building, multiple interactive tools, video installations, augmented reality as well as tractors and harvesters displays, visitors will experience and understand how New Holland is promoting the importance of sustainable farming. The pavilion will be sustainably built, dismantled and reused for a different purpose after the Expo event.
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Info about the Energy independent farm project: thecleanenergyleader.com/en/nh2_tm_hydrogen/bellotta_en.html