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This is the third appointment with digital marketing strategy by S.Tou.W.

Today I am going to tell you the importance of Public Relations in managing a social media platform and how to transform your fans into a community.

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.

PR is an essential practice of the Relationship marketing, social media platforms such as Facebook, LinkedIn, Google+, and even Twitter are made to allow people interact to each other; brand pages are managed by people. This should be always remembered when you design a marketing strategy.

You should always consider your fan/ followers as the first potential members of your community and having a community means to have a group of people supporting your brand, experimenting your products, giving you the feedback you may need.

 A few tips to manage digital PR in Facebook

Next time I will share tips to manage digital PR more social media platform..

Digital marketing - Digital PR - StouW

Are you interested to know more?
Ask  #STouW by Sara Vitali about: 

#sustainabletourism consultancy, 
#socialmedia strategies for tourism sector & linked sustainable, responsible, green or eco businesses; 
#sustainabledevelopment through tourism.