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Italy:rural tourism and sustainable tourism job

In recent years, attention to rural and environmental issues has grown. According to the sustainable use of resources, generating assets through a rural holiday or slow tourism is possible. A need to estrange by city life that’s in great demand. Here is an analysis of its effects.

TTypical Italian farm house_

Today, rural tourism is growing through opportunities range that complies with market demand in natural, cultural, rustic and food and wine fruitions. Rural communities trust the tourism economy to branch out to rural districts and revitalize local development. This interest is coming up to the community (mainly young and female) involvement, a critical topic for media and consumers because that always seems a less profitable but multifunctional model.

The relationship between tourism and rural development is split and articulated simultaneously. Resources belong to the environment, society, culture, humanity, nature and economy used by various contexts and consumers’ choices. First, it’s essential to distinguish rural tourism from rural areas. The first is different forms of activities in direct contact with pastoral resources. For example, in the Marche Region, rural tourism is a “regional joint of tourism offered composed by sport, local services, food and wine, hospitality, use of natural and cultural assets in existing traditional and local buildings located outside of cities or in rural villages as defined by existing planning instruments” (LR 3/2002, art.21). Instead, tourism in rural areas is a same independent form by needs of tourists, uses and buildings. So, in Italian regions, rural tourism is a potential tool simultaneously with an agricultural economy linked to exploiting local resources.Rural village in the Marche Region

For this cause, agricultural multi-functionality is a new answer to changing social needs—factory farm chip in food production, natural resource protection, local employment and sustainable development. Instead, a farm holiday is an activity integrated with agriculture used by companies and services for tourism purposes. Tourism on the farm combines various aspects, such as added product value and wealth through the enhancement of built heritage. The aim focuses on quality and variety of offerings, training farmers and national promotion of tourism products. In Tuscany Region, for example, rural tourism is an economic development engine ( it’s open a new production, maintains traditions, it’s open new market spaces and local craft primes the pump to marketing strategies that presents Tuscany as high quality and authentic region. Nevertheless, the farmer gives up agricultural production to put effort into a farm factory with anonymous agriculture that will not draw tourists.

Therefore, rural development planning will fail if there isn’t a connection between agricultural activities and the transformation of the food and tourism sectors. Moreover, it is a no-good souvenir for tourists seeking an authentic holiday.

This is not the best moment to look for a job in the classical tourism sector in Italy. “Agriturismo” or agritourism or farmhouses are working hard right now, but I’d like to give you some ideas of the jobs you could find online.

  1. The agritourism complex needs a new owner or manager in Sicily
  2. Housekeeper  for agritourism in Tuscany (2 months contract)
  3. Receptionist for agritourism in Tuscany – Tenuta del Fontino with English and German


Michela Serafino signature

#tourism territory development
#webmarketing of local processes


  • P.103-104, “Turismo, territorio e scuola”, Guida operativa 2003/2004
  • P. 489-492, De Luca, A. I., Messina, E., Strano, A., Pirilli, M., “Le prospettive del turismo rurale”.

Sara – tourism sector consultant

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2 Responses

  1. Hi, Looking a job in Italy. Specialized in hotels and resort operations. Seeking a Job in rural tourism market.

  2. Hello Anil,
    thanks for your comment, unfortunately, the website has changed from 2016. it was too complicated to write about that topic without a good number of people involved, there where channels in Italian where you can find more info. one website you can check for your research is Italia che cambia (