STouW logo rid

Tourism is an opportunity of sustainable development for local economy such as farming and craftsmanship, for improvement for districts and landscapes, for ancient sites’ rehabilitation at the cost of state of neglect,  for ancient districts and mountain little lands and enhancement of traditions.


Italy is known as a big cultural country given that 4.500 cultural heritages among both private and public monuments, archaeological sites and museums, that are present 50 Unesco’s sites which 13 in South of Country. Nevertheless, level of fruition isn’t fitting suitable to local cultural heritage distribution. So, in 2011 the 30% of flow of tourism was careful only cultural sites both at north and south of Italy, but not surrounding landscapes. This shows, in my opinion, that tourism supply chain isn’t one of main livelihood sources and that local culture is in part important. The strengthening of Italian cultural heritage and local development is a priority: today MIBACT (Archaeological Cultural Heritage and Tourism Ministery) wants to power up plan of action that leverages on local, slow and experiential sustainable tourism.

In Puglia the green experience is signed by #TBnet project, that is an itinerary across nature: starting from Bosco Quarto down to valley between Monte Calvo and Monte Spigno, in which it’s possible to sweep trekking and horseback trails in the shadows of ancient trees. The area is surrounded by 24 hermitages among most important is Pulsano at Valle del Silenzio.

tourism for sustainable development - Italy - Puglia
Monte Calvo, Puglia

Moreover, the Gargano area has a series of a family-run farm holiday that integrate slow aspects. In addition, it’s possible to taste typical local flats such as wild  vegetables and spices  besides caciocavallo podolico, an authentic Gargano’s chees. Towards the Manfredonia Gulf, there’s the Salso Lake Oasi, affiliated with WWF, including grazing lands, rushes and meadows inundated with marshes.  It’s mainly characterized by 300 species of birds such as herons, storks, ducks and pink flamingos. For this reason, it’s classified by UE for Life Project as bird watching place to safeguard environment and avi-fauna. Sweeping by foot, horses or bicycles the seven natural paths it’s possible to see also hedgehogs and badgers.

tourism and Sustainable development - Italy - Puglia Salso Lake Oasi
Pink flamingos in Salso Lake Oasi, Puglia


Sustainable travelling means reductions of negative impacts on environment, to make fruitful our passage in a place developing local culture and economy. But it means also to discover an authentic travel establishing a deep connection with visited places and people that meet along our way.

Michela Serafino signature
#tourism territory development
#webmarketing of local processes