About Sara Vitali, STW founder

Hi thanks for visiting my page.

I am Sara Vitali, sustainable tourism expert, my mission is to make this world a better place through the skills I already have and the ones I will acquire on the way. If this is also your mission then we should work together.

See my specialties and experience, opening the windows below.

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Sustainable tourism consulting – sustainability in tourism.
Planning and managing strategies to help my clients reach sustainability and responsibility in tourism. The service that is offered becomes a simplification and translation of international rules for the certification of sustainability in each country.

Tourism experience design – designing sustainable tourism experiences as key projects for a wider sustainable development strategy. 

Social media strategy for sustainability and social marketing

Would you like to see more details? Please visit my Linkedin page and let’s connect: http://www.linkedin.com/in/vitalisara/


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Where did my passion for sustainable tourism come from?
I am from the very beautiful area known as the Alto Lario, which is on the Northern side of Lake Como (here is some quick information about Lake Como):

I started being interested in tourism in high school. During university  I studied the sustainability orientated courses. See for instance the summary of my masters degree thesis.

Albergo Diffuso project on Lake Como

During university I met for the first time the Skål International  Organisation, an international tourism businesses association. I am a Skål International young member of Lombardia club since 2009.

Skål International is focused on  doing business among friends and committed to sustainability. More info here.

Although I graduated in Italy most of my work experience has been abroad:

I have been lucky enough to work with two amazing teams of UNESCO Biosphere Reserves:

– In Wales (UK) (2011) with Ecodyfi, working for the Dyfi Biosphere Reserve

In North Devon (UK)  (2012) working for the Devon County Council, joining the North Devon’s Biosphere Reserve team in Barnstaple

Other experiences

In Switzerland ( 2012) I had the chance to improve web and web marketing knowledge during an experience with Xdeers, a cool web agency focused on hospitality.

In Italy (2013) I experienced the public sector bringing my contribution and experience with website and social media  to Valli del Lario e del Ceresio (Lake Como and Lugano area) Mountain Community.

My last challenge and greatest experience abroad has been in Brisbane, Australia with Tony Charters & Associates – Brisbane Australia (2013 – 2014)

Would you like to see more details? Please visit my Linkedin page and let’s connect: http://www.linkedin.com/in/vitalisara/

Would you like to know where the idea beyond STW is from?See About STW

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Sara Vitali

Mobile: Please ask number
E-mail: sara.vitali_s @ libero.it
Website: Sustainable Tourism World
Skype: sara. vitali_s
Facebook: Sara Vitali (profile) + Sustainable Tourism World (Page)
Twitter: @saravitali
Working Status: EU citizen
Nationality: Italian, from the Lake Como area

July 2015 – to present: Brand Communication Executive at The Long Run. My role includes, but is not limited to general info email management, social media strategy & management, analytics & reporting, content management and marketing.

March 2015 – to present: Tourism expert at Istituto Oikos ONLUS for Non Solo Lago project.
The project I am collaborating is Integrated sustainable development project for Albano Valley Park (Lake Como area) and strategies for the conservation and enhancement of the environment.
Sustainable tourism as a tool for economic diversification that combines mountain, agriculture and culture: itineraries, local products tasting and widespread hospitality are the keywords.

January 2014 – currently: Tourism consultant for Betulla Network.  

Betulla Network (Birch Network  in English) – Natural Business Intelligence is a startup located in Tuscany, Italy. We are a group of facilitators working together inspired by the nature (biomimicry) to  give you the best help and skills to develop your projects.

My main role for Betulla:  Sustainability, tourism & social media marketing.

November 2011 – currently: www.sustainabletourismworld.com  Website about the world of sustainable tourism. More info HERE.

March 2014 – currently: Italian Correspondent  for Newsletter Tourforce – Tony Charters and Associates

November 2014 – April 2015 : Sustainability communicator for Residence Villa Paradiso – located in Gravedona ed Uniti, Lake Como area.

March 2014 – March 2015: Social media manager for Residence Il Giardino di Lory – located in Vercana, Lake Como area.

April  2014 – May 2014: Blogger at Visit Gravedona

November 2011 – ongoing: www.sustainabletourismworld.com  Website about the world of sustainable tourism. More info HERE.

Past work experiences:

March 2014 – March 2015: Social media manager for Residence Il Giardino di Lory – located in Vercana, Lake Como area.

April  2014 – May 2014: Blogger at Visit Gravedona

September 2013 – February 2014: Tony Charters and Associates (Events, sustainable tourism projects and online communication at Tony Charters and Associates).
– Social media & online communication (web marketing) for Tony Charters and 
– Global Eco Asia- Pacific tourism conference
 Main Range trails with Tony Charters

January 2013 – October 2013 (1 month online): Comunità Montana Valli del Lario e del Ceresio, Enviroment, territory and culture office.

  • Tourism Website with Daniela Bonollo and Lucrezia Cassera: content management.
  • Tourists’ preference and behavioral study with Elena Tarelli: creation of on and offline questionnaire in 4 languages to understand the needs of the visitors.
  • Eco – label request support with Valentina Castellani.

18 July 2012 – 19 October 2012: Sustainable tourism consultant at North Devon’s Biosphere Reserve, paid internship.

February 2012 – 12 July 2012: Xdeers – web marketing for hospitality (website, blog, webmarketing), paid internship.

December 2011 – December 2012: Occasional volunteer at  Comunità Montana Valli del Lario e del Ceresio.

May 2011 – August 2011: internship as tourism researcher at Ecodyfi (Machynnleth, Wales, UK)

Office Suite
Basic knowledge of Micros Fidelio Software, version V13, elementary level of HTML5 and coding. 

2009/2011: Bicocca State University, Master degree in Tourism, Territory and Local Development.Thesis: Albergo Diffuso (Dislocated hotel), sustainable formula for touristic development. A project to Valli del Lario e del Ceresio, Grade: 101/110

2006/2009: Bicocca State University, Bachelor Degree in Tourism and Local Community.

Interests outside work:
I love to travel but I also have others passions: photography, yoga and music. 

Lake Como - Grona - Sunset

Lake Como – Sunset – Grona by P. Ortelli


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