Sara Vitali, STouW founder How can I help you?

Hi thanks for visiting my page.

I am Sara Vitali, sustainable tourism  and social media marketing expert, my mission is to make this world a better place through the skills I already have and the ones I will acquire on the way. If this is also your mission then we should work together.

How can I assist you? please see the services provided, experience & cv, opening the buttons below.


Sustainable tourism consulting – sustainability in tourism.
Plan and manage strategies to help my clients to reach the sustainability and the responsibility in tourism. The service that is offered becomes a simplification and translation of international rules for the certification of sustainability in each country.

Tourism experience design – design of sustainable tourism offer as key project for a wider sustainable development strategy. 

Social media marketing strategy, management and training for tourism, sustainable development projects & sustainability applied in a wide range of sectors. 

Rate for short project (1 week or less): 40€/hour

Please contact me to discuss about your needs, I am happy yo listen to and consider any proposal.

Would you like to see more details? Please visit my Linkedin page and let’s connect:



Where my passion for sustainable tourism come from?
I am from the very beautiful area named Alto Lario, which is on the Northern side of Lake Como (here some quick information about lake Como):

I have started be interested in tourism since high school, during university  I have followed the branch in sustainability, especially for the last 2 years. See for instance the summary of my masters degree thesis.

Albergo Diffuso project on Lake Como

During university I have met for the first time the Skål International  Organisation, an international tourism businesses association. I am a Skål International young member of Lombardia club since 2009.

Skål International is focused on  doing business among friends and committed to sustainability. More info here.

Even if I graduated in Italy my work experience has been abroad:

I have been lucky enough to work with two amazing teams of UNESCO Biosphere Reserve:

– In Wales (UK) (2011) with Ecodyfi, working for the Dyfi Biosphere Reserve

In North Devon (UK)  (2012) working for the Devon County Council, joining the North Devon’s Biosphere Reserve team in Barnstaple

Other experiences

In Switzerland ( 2012) I had chance to improve web and web marketing knowledge during an experience with Xdeers, a cool web agency focused on hospitality.

In Italy (2013) I have experienced the public sector, I given my contribute and experience on website and social media to Valli del Lario e del Ceresio (Lake Como and Lugano area) Mountain Community.

Last great experience abroad was in Brisbane, Australia with Tony Charters & Associates (2013 – 2014).

Back in Italy, in 2014 I managed social media for a couple of residences (apartment accommodation) in Lake Como area. I started a collaboration in Tuscany for a project called Golf in Tuscany: Green Casentino Experience. Both these experience lead me to more small project to develop and a network of colleagues and collaborators I trust.

2015 was the year was very satisfactory from a professional point of view.

I have been working as tourism consultant for Istituto Oikos Onlus in Non Solo Lago project: Integrated sustainable development project for Albano Valley Park (Lake Como area) and strategies for the conservation and enhancement of the environment.

I also collaborated as web-marketing consultant with The Long Run, protected areas membership organisation (born from the Zeitz Foundation) declared independent officially in October 2015 and based in London.

Would you like to know more? Please visit my Linkedin page and let’s connect:

Would you like to know where the idea beyond STW is from?See About STW


Sara Vitali

Mobile: Please ask number
E-mail: sara.vitali_s @
Website: Sustainable Tourism World
Skype: sara. vitali_s
Facebook: Sara Vitali (profile) + Sustainable Tourism World (Page)
Twitter: @saravitali
Working Status: EU citizen
Nationality: Italian, from Lake Como area

July 2015 – January 2016: Brand Communication Executive at The Long Run. My role includes, but is not limited to general info email management, social media strategy & management, analytics & reporting, content management and marketing.

March 2015 – to present: Tourism expert at Istituto Oikos ONLUS for Non Solo Lago project.
The project I am collaborating is Integrated sustainable development project for Albano Valley Park (Lake Como area) and strategies for the conservation and enhancement of the environment.
Sustainable tourism as a tool for economic diversification that combines mountain, agriculture and culture: itineraries, local products tasting and widespread hospitality are the keywords.

January 2014 – currently: Tourism consultant for Betulla Network.  

Betulla Network (Birch Network  in English) – Natural Business Intelligence is a startup located in Tuscany, Italy. We are a group of facilitators working together inspired by the nature (biomimicry) to  give you the best help and skills to develop your projects.

My main role for Betulla:  Sustainability, tourism & social media marketing.

November 2011 – currently: Website about the world of sustainable tourism.

September 2013 May 2014:  Project proposal development: Integrated tourism development project for Valle Albano Park and strategies for the conservation and enhancement of the environment. Lake Como, Italy (founded by Cariplo foundation)

March 2014 – currently: Italian Correspondent  for Newsletter Tourforce – Tony Charters and Associates

November 2014 – April 2015 : Sustainability communicator for Residence Villa Paradiso – located in Gravedona ed Uniti, Lake Como area.

March 2014 – March 2015: Social media manager for Residence Il Giardino di Lory – located in Vercana, Lake Como area.

April  2014 – May 2014: Blogger at Visit Gravedona

Work experiences:

September 2013 – February 2014: Tony Charters and Associates (Events, sustainable tourism projects and online communication at Tony Charters and Associates).
– Social media & online communication (web marketing) for Tony Charters and 
– Global Eco Asia- Pacific tourism conference
 Main Range trails with Tony Charters

January 2013 – October 2013 (1 month online): Comunità Montana Valli del Lario e del Ceresio, Enviroment, territory and culture office.

  • Tourism Website with Daniela Bonollo and Lucrezia Cassera: we made it and we are improving and update it constantly.
  • Tourists preference and behavior study with Elena Tarelli: we made on and off line questionnaire, 4 languages, to understand the needs of the territory visitors.
  • Eco – label request support with Valentina Castellani

18 July 2012 – 19 October 2012: Sustainable tourism consultant at North Devon’s Biosphere Reserve, paid internship.

February 2012 – 12 July 2012: Xdeers – web marketing for hospitality (website, blog, webmarketing), paid internship.

December 2011 – December 2012: occasionally volunteer at Comunità Montana valli del Lario e del Ceresio. 

May 2011 – August 2011: internship as tourism researcher at Ecodyfi (Machynnleth, Wales, UK)

Office Suite
Basic knowledge of Micros Fidelio Software, version V13, elementary level of HTML5 and coding. 

2009/2011: Bicocca State University, Master degree in Tourism, Territory and Local Development.Thesis: Albergo diffuso, sustainable formula for touristic development. A project to Valli del Lario e del Ceresio, Grade: 101/110

2006/2009: Bicocca State University, Bachelor Degree in Tourism and Local Community.

Interests outside work:
I love to travel but I also have others passions: photography, yoga and music. 

Contact form

Would you like to ask for a collaboration? Do you have a project you want me to help you with? Do you want just to ask an advice? I am happy to hear from you!

Lake Como - Grona - Sunset

Lake Como – Grona sunset – thanks to Paolo Ortelli for this amazing photo



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