Hi thanks for visiting my page.
I am Sara Vitali, sustainable tourism expert, my mission is to make this world a better place through the skills I already have and the ones I will acquire on the way. If this is also your mission then we should work together.
See my specialties and experience, opening the windows below.
– Sustainable tourism consulting – sustainability in tourism.
Planning and managing strategies to help my clients reach sustainability and responsibility in tourism. The service that is offered becomes a simplification and translation of international rules for the certification of sustainability in each country.
– Tourism experience design – designing sustainable tourism experiences as key projects for a wider sustainable development strategy.
– Social media strategy for sustainability and social marketing.
Would you like to see more details? Please visit my Linkedin page and let’s connect: http://www.linkedin.com/in/vitalisara/
Where did my passion for sustainable tourism come from?
I am from the very beautiful area known as the Alto Lario, which is on the Northern side of Lake Como (here is some quick information about Lake Como):
- Alto Lario, the Northern side of Lake of Como
- Lake Piano nature reserve, the northern leg of Lake Como
I started being interested in tourism in high school. During university I studied the sustainability orientated courses. See for instance the summary of my masters degree thesis.
– Albergo Diffuso project on Lake Como
During university I met for the first time the Skål International Organisation, an international tourism businesses association. I am a Skål International young member of Lombardia club since 2009.
Skål International is focused on doing business among friends and committed to sustainability. More info here.
Although I graduated in Italy most of my work experience has been abroad:
I have been lucky enough to work with two amazing teams of UNESCO Biosphere Reserves:
– In Wales (UK) (2011) with Ecodyfi, working for the Dyfi Biosphere Reserve
Other experiences
In Switzerland ( 2012) I had the chance to improve web and web marketing knowledge during an experience with Xdeers, a cool web agency focused on hospitality.
In Italy (2013) I experienced the public sector bringing my contribution and experience with website and social media to Valli del Lario e del Ceresio (Lake Como and Lugano area) Mountain Community.
My last challenge and greatest experience abroad has been in Brisbane, Australia with Tony Charters & Associates – Brisbane Australia (2013 – 2014)
Would you like to see more details? Please visit my Linkedin page and let’s connect: http://www.linkedin.com/in/vitalisara/
Would you like to know where the idea beyond STW is from?See About STW
Sara Vitali
Mobile: Please ask number
E-mail: sara.vitali_s @ libero.it
Website: Sustainable Tourism World
Skype: sara. vitali_s
Facebook: Sara Vitali (profile) + Sustainable Tourism World (Page)
Twitter: @saravitali
Working Status: EU citizen
Nationality: Italian, from the Lake Como area
July 2015 – to present: Brand Communication Executive at The Long Run. My role includes, but is not limited to general info email management, social media strategy & management, analytics & reporting, content management and marketing.
March 2015 – to present: Tourism expert at Istituto Oikos ONLUS for Non Solo Lago project.
The project I am collaborating is Integrated sustainable development project for Albano Valley Park (Lake Como area) and strategies for the conservation and enhancement of the environment.
Sustainable tourism as a tool for economic diversification that combines mountain, agriculture and culture: itineraries, local products tasting and widespread hospitality are the keywords.
January 2014 – currently: Tourism consultant for Betulla Network.
Betulla Network (Birch Network in English) – Natural Business Intelligence is a startup located in Tuscany, Italy. We are a group of facilitators working together inspired by the nature (biomimicry) to give you the best help and skills to develop your projects.
My main role for Betulla: Sustainability, tourism & social media marketing.
November 2011 – currently: www.sustainabletourismworld.com Website about the world of sustainable tourism. More info HERE.
March 2014 – currently: Italian Correspondent for Newsletter Tourforce – Tony Charters and Associates
November 2014 – April 2015 : Sustainability communicator for Residence Villa Paradiso – located in Gravedona ed Uniti, Lake Como area.
March 2014 – March 2015: Social media manager for Residence Il Giardino di Lory – located in Vercana, Lake Como area.
April 2014 – May 2014: Blogger at Visit Gravedona
November 2011 – ongoing: www.sustainabletourismworld.com Website about the world of sustainable tourism. More info HERE.
Past work experiences:
March 2014 – March 2015: Social media manager for Residence Il Giardino di Lory – located in Vercana, Lake Como area.
April 2014 – May 2014: Blogger at Visit Gravedona
September 2013 – February 2014: Tony Charters and Associates (Events, sustainable tourism projects and online communication at Tony Charters and Associates).
Projects:
– Social media & online communication (web marketing) for Tony Charters and
– Global Eco Asia- Pacific tourism conference
– Main Range trails with Tony Charters
January 2013 – October 2013 (1 month online): Comunità Montana Valli del Lario e del Ceresio, Enviroment, territory and culture office.
Projects:
-
Tourism Website with Daniela Bonollo and Lucrezia Cassera: content management.
-
Tourists’ preference and behavioral study with Elena Tarelli: creation of on and offline questionnaire in 4 languages to understand the needs of the visitors.
-
Eco – label request support with Valentina Castellani.
18 July 2012 – 19 October 2012: Sustainable tourism consultant at North Devon’s Biosphere Reserve, paid internship.
February 2012 – 12 July 2012: Xdeers – web marketing for hospitality (website, blog, webmarketing), paid internship.
December 2011 – December 2012: Occasional volunteer at Comunità Montana Valli del Lario e del Ceresio.
May 2011 – August 2011: internship as tourism researcher at Ecodyfi (Machynnleth, Wales, UK)
Office Suite
Basic knowledge of Micros Fidelio Software, version V13, elementary level of HTML5 and coding.
Studies:
2009/2011: Bicocca State University, Master degree in Tourism, Territory and Local Development.Thesis: Albergo Diffuso (Dislocated hotel), sustainable formula for touristic development. A project to Valli del Lario e del Ceresio, Grade: 101/110
2006/2009: Bicocca State University, Bachelor Degree in Tourism and Local Community.
Interests outside work:
I love to travel but I also have others passions: photography, yoga and music.

Lake Como – Sunset – Grona by P. Ortelli