Sara Vitali, founder of S.Tou.W., is a sustainability, tourism and web marketing expert, with extensive experience in the interaction between sustainability and market.

Tourism tips: how to use TEXTING to provide great Service to your GUESTS
 

Tourism tips: how to use TEXTING to provide great Service to your GUESTS

If you are looking for new ways to improve your hotel’s customer service, it’s time to use text messaging. Guests are carrying their cell phones everywhere they go, and it’s the most efficient way to reach guests who are staying at your hotel. You can use texting to simply send...
Hot Ride Through Chianti — Bicycling on the Via Francigena in July
 

Hot Ride Through Chianti — Bicycling on the Via Francigena in July

Earlier this month, after weeks of scorching temperatures in the city, I decided I needed an escape to the countryside. I didn’t have a full weekend, but I was motivated to ride through Chianti on the Via Francigena. I wanted a ride that was approachable; a ride that was cheap,...
Sustainable Tourism World News:  Kosciuszko National Park
 

Sustainable Tourism World News: Kosciuszko National Park

It is beautiful to share about organisations I met a few years ago! 🙂 Australia’s first ecotourism certified destination is Kosciuszko National Park One of New South Wales’ most popular tourism destinations, Kosciuszko National Park (KNP) has achieved Australia’s first Ecotourism Destination Certification, through Ecotourism Australia’s ECO certification program that...
Tips on How to Travel with Your Bike on an Adventure
 

Tips on How to Travel with Your Bike on an Adventure

Going for a biking adventure is one of the best ways to know the contours of your area and country. It’s also one of the best ways you get to appreciate the natural environment as you admire the picturesque scenes along the road. So if you have planned to go...
Digital Marketing: Public Relations in social media and community
 

Digital Marketing: Public Relations in social media and community

This is the third appointment with digital marketing strategy by S.Tou.W. I told about relationship marketing and social media I told you a bit about relationship marketing and community management Today I am going to tell you the importance of Public Relations in managing a social media platform and how to transform...
Sailors for Sustainability: preparation year & solutions in NL
 

Sailors for Sustainability: preparation year & solutions in NL

Welcome to the Second appointment with Sailor for Sustainability! I started reading the  blog’s monthly archive and I was impressed to discover  how much preparation Floris & Ivar had to do in the last months before departure, including a medical course for sailors, sea survival training, practical meteorology for long-distance sailors and...
Is pedaling away from the madness the perfect sustainable Tuscany trip?
 

Is pedaling away from the madness the perfect sustainable Tuscany trip?

I’m convinced, no trip to Florence should be complete without taking the opportunity to travel through the Tuscan countryside by bicycle. Whether you are someone who prefers to ride all day through the vineyards and olive groves or would rather spend more time drinking at one of the hundreds of...
Digital marketing: Relationship marketing and Community
 

Digital marketing: Relationship marketing and Community

Hello, here we are finally at the second appointment with digital marketing strategy by S.Tou.W. My professional relationship with digital marketing started in 2011, considering that I opened my Facebook account in 2009 I think it was quite interesting to reflect how to use this platform where so many people...
Built as a way to keep linked to the topic just after graduation in 2011, became a platform to keep contact with the people working in this sector, it is also the place where I share my experience & toughs sometimes..I hope it will inspire others to share the philosophy and make the world a better place while working in the tourism sector or traveling.  About Sustainable Tourism World